Null as a Value in Conditional Element

Modified on Fri, 6 Jun at 7:40 AM

What We Did
Introduced the ability to set a conditional element's value to null in the email builder.
Benefits
  • Targeted Content Delivery: Display elements only when specific contact fields are empty.
  • Simplified Logic: No need for complex conditions; a null value suffices.
  • Enhanced Personalization: Tailor emails based on the absence of contact data.
How to Check It
  • Navigate to Marketing > Email Marketing.
  • Create or edit an email campaign or template.
  • Select the desired element and go to the Visibility tab.
  • Enable the Conditional Element toggle.
  • Set the condition based on the contact field.
  • For the value, enter nothing.
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  • Save your changes.
Note:
Simply writing the word NULL would not work, the field needs to be kept empty.

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