A2P Campaigns Now Auto-Submitted After Brand Approval

Modified on Fri, 6 Jun at 7:50 AM
Overview :
Has restored the automatic submission of A2P campaigns following brand approval. This enhancement ensures that once a brand is successfully registered, the associated campaign is immediately submitted—eliminating the need for manual action and reducing registration friction.
Previous Experience
:
After submitting a brand for A2P registration, users had to manually return to submit the associated campaign once the brand was approved. This extra step often led to confusion, missed submissions, and delays—especially as the interface showed “Review in Progress” even when the campaign was still “Yet to Start.”
New Experience:
We’ve restored automatic campaign submission following brand approval. As soon as your A2P brand is approved, your campaign will now be submitted automatically—no manual action required.
What’s Improved:
Auto-submission of campaigns post-brand approval (standard & sole prop flows)
Reduced confusion, delay and manual effort caused by missing campaign submissions
Why This Matters:
This brings back the expected behavior from earlier A2P flows, making registration faster and smoother for everyone.