Enabling Domain Purchase Feature in your account

Modified on Mon, 14 Jul at 8:06 AM

Account with the domain purchase feature disabled at the account will now see in-app prompts encouraging them to enable it. This helps ensure that all accounts can easily access domain purchasing, increasing feature adoption and platform reach.

What’s New

When an account admin or owner visits any location’s Domains page and domain purchase is disabled at the account, a popup will appear prompting them to enable it. Additionally, a “Purchase a Domain” CTA will be shown; clicking it triggers the same popup.
Once the admin clicks "Enable," domain purchasing is activated for all locations under that account, and the user is redirected to the Domain Search page to proceed with the purchase.

Why it Matters

Many accounts onboarded before the domain purchase feature was introduced still have it disabled by default. Data shows that 59% of these accounts remain active, and of those, 91.3% have not enabled domain purchasing. This results in 52% of active accounts today lacking access to this feature.
By introducing nudges, we aim to raise awareness, boost adoption, and empower more users to get online with ease.

Important Notes

Only account admins or owners can see the popup and enable the feature. The popup includes Terms & Conditions based on the account's plan.
Once enabled, the feature becomes active for all associated locations. No prompts will appear if the domain purchase feature is already enabled at the account, regardless of the location-specific setting.