We’re excited to introduce the WhatsApp Media Action—a brand-new workflow step that lets you send rich media (images, videos, documents, and audio) through WhatsApp automatically. Enhance your campaigns and support flows with eye-catching media and clearer context.
What’s New?
- Image JPEG, PNG & more
- Video MP4 & other WhatsApp-approved formats
- Document PDF & other file types
- Audio MP3, OGG & more
Contextual Captions: Add captions to images, videos, and documents for richer storytelling or clearer instructions.
How It Works
- Create / Edit Workflow → Add Action → WhatsApp: Media.
- Select Image, Video, Document, or Audio.
- Upload your file and (if supported) enter an optional caption.
- Save and publish—your workflow now delivers media automatically at the right step.
Audio files are sent without captions; any text in the caption field is ignored when Audio mode is selected (WhatsApp API constraint).
Media size limits follow WhatsApp Business API guidelines; keep files within WhatsApp-recommended limits for optimal delivery.
- Images: JPEG or PNG less than 5 MB
- Videos: MP4 or 3GP less than 16 MB (H.264 video + AAC audio)
- Audio: AAC, AMR, MP3, M4A, or OGG (OPUS) less than 16 MB
- Documents: TXT, PDF, DOC/X, PPT/X, XLS/X less than 100 MB
Business Benefits
- Richer Customer Interactions – Showcase products, send how-to videos, or deliver PDFs right in WhatsApp.
- Streamlined Automation – No manual sends; media goes out automatically as part of your workflows.
- Higher Engagement – Media messages stand out in chat feeds, boosting click-through and response rates.
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